{"id":448,"date":"2017-08-24T08:31:51","date_gmt":"2017-08-24T06:31:51","guid":{"rendered":"https:\/\/www.koomeo.com\/fr\/?p=448"},"modified":"2017-09-11T09:58:18","modified_gmt":"2017-09-11T07:58:18","slug":"on-entreprendre-se-projeter-a-linternational","status":"publish","type":"post","link":"https:\/\/www.koomeo.com\/fr\/on-entreprendre-se-projeter-a-linternational\/","title":{"rendered":"Peut-on entreprendre sans se projeter \u00e0 l\u2019international\u00a0?"},"content":{"rendered":"<p>A l\u2019heure des start-up, d\u2019Internet et de la mondialisation, est-il possible, pour une entreprise, de ne pas chercher \u00e0 s\u2019exporter\u00a0? Le territoire national est-il suffisant \u00e0 la p\u00e9rennisation de l\u2019activit\u00e9\u00a0?\u00a0 Le d\u00e9veloppement du chiffre d\u2019affaires passe-t-il par l\u2019internationalisation\u00a0? Cependant, est-ce que se projeter au-del\u00e0 de ses fronti\u00e8res est une ambition inscrite dans l\u2019ADN de toutes les entreprises\u00a0? Nous allons tenter d\u2019apporter un \u00e9clairage \u00e0 ces questions.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>L\u2019internationalisation, un relai de croissance<\/strong><\/h3>\n<p>Le \u00ab\u00a0succ\u00e8s\u00a0\u00bb d\u2019une entreprise est aujourd\u2019hui synonyme de la port\u00e9e mondiale de son activit\u00e9, de ses produits.<\/p>\n<p>Les \u00e9changes internationaux ouvrent la voie \u00e0 de nouvelles opportunit\u00e9s, de nouveaux march\u00e9s. Un v\u00e9ritable relai de croissance pour les entreprises qui ont su profiter des opportunit\u00e9s offertes par l\u2019export. Par exemple, Coca-Cola, Nike ou encore Samsung ont su faire fructifier leurs commerces.<\/p>\n<p>Il est important de noter que l\u2019internationalisation va d\u00e9pendre de l\u2019activit\u00e9 de l\u2019entreprise. En effet, ces derni\u00e8res ann\u00e9es, on a pu remarquer que les entreprises proposant des services de hautes technologies et\/ou d\u00e9mat\u00e9rialis\u00e9s, ont plus de facilit\u00e9es \u00e0 s\u2019exporter (pas de probl\u00e8me logistique\u2026).<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Les start-up\u00a0: des licornes pas comme les autres<\/strong><\/h3>\n<p>Les fameuses \u00ab\u00a0start-up\u00a0\u00bb sont g\u00e9n\u00e9ralement des exceptions. N\u00e9es dans une soci\u00e9t\u00e9 hyper-connect\u00e9e et mondialis\u00e9e, l\u2019internationalisation est inscrite dans leur ADN. Avant m\u00eame d\u2019\u00eatre cr\u00e9\u00e9es, les start-up pensent \u00ab\u00a0global\u00a0\u00bb.<\/p>\n<p>Pourtant, encore peu d\u2019entre elles peuvent se vanter d\u2019un succ\u00e8s mondial.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Pour r\u00e9sumer<\/strong><\/h3>\n<p>Se tourner vers l\u2019international n\u2019est pas chose facile pour toutes les entreprises. M\u00eame si l\u2019\u00e9poque dans laquelle nous vivons a boulevers\u00e9 les r\u00e8gles de l\u2019\u00e9conomie et de l\u2019entreprise, toutes les activit\u00e9s entrepreneuriales n\u2019ont pas vocation \u00e0 s\u2019exporter. Les licornes restent des esp\u00e8ces rares\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A l\u2019heure des start-up, d\u2019Internet et de la mondialisation, est-il possible, pour une entreprise, de ne pas chercher \u00e0 s\u2019exporter\u00a0? Le territoire [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":172,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,28],"tags":[],"class_list":["post-448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-export","category-export-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Peut-on entreprendre sans se projeter \u00e0 l\u2019international\u00a0?<\/title>\r\n<meta name=\"description\" content=\"Est-ce que se projeter au-del\u00e0 de ses fronti\u00e8res est une ambition inscrite dans l\u2019ADN de toutes les entreprises\u00a0?\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" 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